UNICA
FORMO

Branding + web design studio

Office hours:

M-Th 8am-4pm est

Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.

Contact:

jordin@unicaformo.com

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Web Design and Branding for Small Businesses

Every business has a unique story, and your website should reflect that. Whether you're looking for a fully custom website, a quick yet professional template update, or a complete branding overhaul, I’m here to bring your vision to life. My process is designed to make the journey as seamless as possible—so you can focus on what matters most: your business. Together, we’ll create a website that is not only visually aligned with your brand but also works seamlessly to support your goals.

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ways to work together:

Custom Web Design

Branding

design day

Template customization

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01. Branding

branding

Set the Foundation for a Strong, Cohesive Brand with a Custom Branding Kit

Your brand is more than just a logo—it’s the whole visual story that connects your business to the people you want to reach. Through my Branding service, we’ll create a complete, tailored kit that reflects your style, mission, and audience, and sets you up for a website that actually feels like you.

If you book branding together with a custom website or template customization, you’ll also get a special bundled rate (because they’re meant to work hand in hand).

Get more info

02. Custom Website Design

custom

web design

Crafting websites that connect, convert, and grow with your business.

Your website should be more than pretty—it should feel like you and work hard behind the scenes to support your goals. With my Custom Web Design service, we’ll build a site that reflects your brand, attracts your ideal clients, and grows with your business.

Because a strong site starts with strong branding, I only design websites that have an established visual identity. If you don’t have one yet, no worries—you can pair this service with my full Branding package or a Mini Starter Kit (fonts, colors, and a simple wordmark logo) to set the direction before we dive in.

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03. Template Customization

template

customization

A streamlined way to launch a professional site that still feels uniquely you.

With Template Customization, we’ll start with a beautifully designed template and tailor it to your brand—so you get a polished, professional website without the long custom timeline.

Because strong design starts with strong branding, you’ll need an established brand identity before we begin. (No branding yet? Pair this service with my Branding package or Mini Starter Kit to set the foundation.)

get more info

04. VIP Day Intensive

VIP day

Knock out your to-do list with a focused, full-day session

Have a pile of website or branding tasks you’ve been putting off? A VIP Day Intensive is the fast-track way to get them done—without dragging things out for weeks. Choose a half-day (4 hours) or full-day (8 hours), and we’ll knock out your priorities with a clear plan and focused momentum.

This can include:
Website updates or new page design
Branding + design support
Technical work like SEO setup, integrations, or troubleshooting
+ more

Instead of endless back-and-forth, you’ll walk away with real progress in just one day—and one less thing on your plate.

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-Fix bugs on website
-Update or add new content
-Add 1-2 short website pages
-Re-skin the website (new fonts, new colors, installing a new logo)
-Add new features
-Integrate third-party tools
-Full blog integration & design
-Website audit & fixes
-Social media templates
-Email marketing templates

OVERVIEW

WHAT WE CAN GET DONE:

-Long form sales page
-Full website design
-Brand new logo
-Language for any necessary website legal documents (such as privacy policies) or for your edits and customizations.
-Copy for your website pages
-Lead funnels

WHAT WE CAN'T GET DONE:

design day intensive

what we can get done in a day

testimonials

"With the help of Jordin and her creative touch, she brought my vision to life and helped me create a website I'm proud of."

Working with Jordin to create a new website that felt more in line with where my business is at and felt more like me was exactly what I didn't know I needed. For a while, I felt my curret website was outdated and lacked the kind of first impression I wanted peope to experience when coming to my website. I would see others's websites and wish i could have something that gave me the same feeling and that is exactly what Jordin did. With the help of Jordin and her creative touch, she brought my vision to life and helped me create a website I'm proud of.

The process of working with Jordin far exceeded my expectations from everything to her responsiveness, her ideas and her patience with me through the process. I can't recommend her enough to anyone looking for support with a website and beyond, as she is truly the defintion of someone you want in your corner. She gives the time and attention you want when creatings something so meaningful.

-Jen, Nutritionist in Co

"Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her."

  Working with Jordin was an absolute joy! She made the entire process fun, simple, and streamlined, and the quality of her work is truly outstanding. She was incredibly communicative, receptive, and collaborative, ensuring my website was exactly what I envisioned. I also appreciated her thoughtful suggestions along the way.
  One of the standout aspects of working with Jordin was her SEO expertise—something I’ve found lacking with other web designers. She not only implemented the majority of it but also guided me through the process, saving me from having to become an armchair SEO expert (which I definitely don’t have time for!).
  Beyond her professionalism, Jordin is simply a wonderful person, and I feel so lucky to have worked with her. I would 10/10 recommend her to anyone looking for a beautiful, calming online space to showcase their services. And the best part? I got to support a small, woman/mom-owned business in my home state!

-Kristen, Therapist + Yoga instructor in il

"I  can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray."

I am so happy with the results of working with Unica Formo. Jordin had a clear vision for how to update my website to better represent who I am as a therapist and brought the ideas I had to life. She was an exceptional listener in terms of including things I thought were important while creating an visually pleasing website. I have very limited technical skill and being able to outsource all of the fine details of the web design was a huge load off my shoulders. I can honestly say that now, when potential clients visit my website, they get an experience that is authentic to who I am as a therapist and the image that I want to portray.

I would highly recommend working with Unica Formo for many reasons. She was efficient, creative, patient and incredibly hands-on throughout the process. I look forward to continuing to work with her as my website needs change and recommend working with her if you have a vision for your website but struggle with the execution. She will be able to bring your ideas to life in a professional and aesthetically pleasing way.

-Rachel, Therapist in Ontario

Frequently Asked Questions

No problem! We conduct thorough research on you, your content, and your target audience, allowing us to gain a comprehensive understanding of what you want and need even if you don’t know how to put it into words.
Showit is a super user-friendly, drag-and-drop platform that gives you complete design freedom while offering amazing customer support. It’s a platform I love because it allows you to confidently manage your website on your own once our project wraps up.

I chose Showit for a few reasons. First, it’s incredibly easy to use—something that will save you time and energy down the road. I also provide support videos to walk you through everything. Showit’s customer service is top-notch too—just reach out, and they’ll either handle it or guide you through the process. Plus, Showit’s SEO tools are robust and detailed, helping you optimize your site on every page so you can get found in search engines. Since Showit uses WordPress for blogging, you get the best of both worlds: a customizable design and the best blog host if you decide to add that later. One of my favorite features is their mobile optimization. Unlike many platforms that auto-generate mobile sites (leading to awkward formatting), Showit gives you full control over your mobile design, which is a game-changer, especially with how many people browse on their phones.
Absolutely! Every project comes with a support library and a personal walkthrough video tutorial, tailored to your specific site, so you leave the process with full confidence to make updates and handle maintenance changes yourself. But I get it—some people are too busy or just prefer not to do it themselves. I have clients on retainer that book a Half Day VIP session once a month to handle all their website maintenance needs. It’s also common for past clients to return every 6-12 months for a full site “check-in,” where I update photos, info, and anything else to keep their site current and aligned with their business.
8 hours is a great amount of time, but it’s not quite enough to build an entire website from scratch. However, there’s a lot we can accomplish! During a VIP Day, we can refresh your website’s look with new fonts, colors, and even add a new page if you’ve got a new offering to showcase. We’ll also update content, integrate third-party tools, fix bugs, and perform a full website audit to ensure everything is running smoothly.

While we won’t be able to create copy or tackle a full rebrand, it’s an efficient way to make key updates that will give your site a fresh, polished feel.
Yes, I do! For custom web design projects, I require a 25% deposit to secure your spot on my design calendar and 25% before we kick off the work. Once your homepage is complete, the next 30% is due, and the remaining 20% is due just before your site officially launches, when I hand everything over to you.

For other services, the payment plan works a little differently. There’s still a 50% non-refundable deposit to reserve your spot, but we’ll break down the remaining 50% based on the specifics of your project. I’ll walk you through everything before we start to make sure the payment schedule works for you.
Yes! I guarantee that your website will get a solid SEO foundation. This includes important elements like keyword integration, text tags, page titles, and meta descriptions. I’ll also guide you on optimizing your images to help further boost your SEO.

That said, no one—not even SEO experts—can guarantee top rankings on Google (and if they say they can, they're not being truthful). I can promise, however, that your site will have the best possible SEO setup from the start. SEO is a long-term game. It takes time for results to show up (usually months), and it requires ongoing tweaks and updates to stay effective and maintain strong performance.
Copywriting is not included as part of our services. However, I provide a website content planner with helpful prompts to guide you through writing the copy for every page of your site.

That said, I definitely recommend working with a professional copywriter for the best results. Many of my clients choose to collaborate with copywriters from my trusted referral list, who I regularly work with and recommend.
Clients are responsible for purchasing any fonts used in their design and ensuring they have the proper legal licensing. You’ll also need to cover the cost of a Showit subscription and domain registration for your site.
No, the deposit is non-refundable. It’s required to reserve your spot on our calendar, which is typically booked 1-3 months in advance. This helps ensure that every project gets the time and attention it deserves. Since we may turn away other potential clients to hold your spot, the deposit confirms your commitment to moving forward with the project.
Absolutely! If your blog is currently hosted on WordPress or Squarespace, I’ll work with Showit’s talented developer team to smoothly migrate all your existing blog posts to your shiny new custom Showit site.
Once the contract is signed and your deposit is paid, we’ll kick things off! Before your project officially starts, I’ll need you to complete a few questionnaires and upload your website copy, branding elements, photos, and videos. You’ll also get a Brand Identity Workbook to fill out, which helps us dive deep into your business and vision.
When your custom web design project is complete, you’ll receive two weeks of support where I’m fully available to assist with any minor changes or questions. You’ll also get a personalized walk-through video covering your specific site and addressing any questions you might have. Plus, you'll have access to our comprehensive tutorial library, ensuring you're set up for success. Along with my support, Showit offers fantastic live chat support and an abundance of video tutorials, so you'll always have the resources you need to confidently manage your site on your own.
Absolutely! Your domain stays the same. Showit simply hosts your site, so you can keep your domain wherever it’s currently registered (Squarespace, Namecheap, GoDaddy, Wix, etc.). I’ll take care of the hosting transfer at the end of the project, so you don't have to worry about a thing.
It’s possible! While I’m working on your site, your old website will stay live and unchanged. Once we begin the DNS transfer, things need time to propagate. In some cases, the whole process has only taken 15 minutes (meaning the site was down for just that time), but typically, it can take anywhere from 2 to 48 hours. I personally haven’t experienced a transfer taking longer than 1 hour.

If downtime is a concern for you, I’ll initiate this process in the late evening to minimize any disruption during hours when your site’s visitors are likely to be active.
With custom web design, we start from scratch, building everything around your unique vision and goals. This process can take up to 4 weeks, and the end result will be a fully tailored website that’s completely one-of-a-kind.

On the other hand, with template customization, we take an existing template (which you’ll purchase separately) and customize up to 6 pages to fit your brand. This option allows us to get your site up and running much faster—sometimes within just 2 days—while still giving you a polished, brand-aligned website.
Definitely reach out as soon as you can to reserve your spot! My calendar tends to fill up 1-3 months in advance, and in some cases, even further out. If you're looking to lock in your timeline, it’s a good idea to get in touch early so we can secure your spot.

Ready for a brand and website that feel like you and work for your business?

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