UNICA
FORMO
Branding + web design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
dietitian Showit website design & branding
Satisfy Nourish Love
Satisfy Nourish Love
The Scope: Branding, custom Showit Website
The Vibes: Warm. Grounded. Empowering.
The Industry: Nutrition and Dietetics
See how we help dietitians and wellness pros build brands that feel like home. Our branding and Showit web design make your practice easy to find—and impossible to forget.
Words from Megan:
"[I'm] so proud of my new site."
hover to scroll
view live site
Unica Formo Design Services
Before we get into the project, here’s a snapshot of how we help wellness professionals bring their brand visions to life. Whether you're building from scratch or ready for a full refresh, our services are designed to align your brand, website, and strategy—so your business feels like you and speaks to the clients you’re meant to serve.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
the challenge
Megan came to me with a clear purpose and years of experience helping clients reconnect with food and body through a non-diet, weight-inclusive approach. Her practice—Satisfy, Nourish, Love—had been around for seven years, and while the name still felt aligned, her online presence no longer reflected her values, expertise, or the quiet confidence with which she approached her work.
She wanted her website to feel like a conversation, not a sales pitch. A space where prospective clients—many navigating complicated relationships with food and body—could feel at ease, understood, and informed. From those exploring intuitive eating for the first time to runners seeking nutrition support, Megan serves a wide range of individuals with care and nuance. But her previous site didn’t create the sense of trust and clarity she wanted to offer at first glance.
Our challenge? To translate the heart behind Satisfy, Nourish, Love into a brand and Showit website that felt warm, grounded, and human—while also building structure and clarity around her growing, multifaceted practice.
Before
After
our approach
For Megan’s project, we took a strategic approach centered on her compassionate, non-diet philosophy, ensuring her expertise in intuitive eating, body respect, and sports nutrition was communicated authentically.
Design choices focused on warmth and approachability, using a soft teal and coral palette to move away from typical clinical dietitian branding. Custom illustrations and subtle textures added personality, making visitors feel personally connected.
What sets this project apart is how the website balances professionalism with comfort, guiding visitors through Megan’s services without feeling salesy. This thoughtful blend of branding and web design creates a welcoming space where healing relationships with food can begin naturally.
Jordin was so great to work with! I was always too busy in my work with clients to stop and take time to work on my website. Jordin made it all look so great! She also sent helpful reminders to keep the process moving along. I cannot believe how amazing my website looks! I was always a little embarrassed of my website and would frequently tell people to just email me to avoid having them even look at it. But now I am proud to share! I feel like it represents me and my business so well!
-Megan A., owner of Satisfy Nourish Love
