UNICA
FORMO
Branding + web design studio
Office hours:
M-Th 8am-4pm est
Unica Formo, led by Jordin Brinn, specializing in personality-driven Showit website design and branding for creative service-based businesses in Ohio and Beyond.
Contact:
Follow Along:
nature school website design
Wondered Nature School Website & Branding Design
WONDERED
The Scope: Custom Showit Web Design, branding, collateral
The Vibes: Playful. Grounded. Nature-led.
The Industry: Nature School + Early Childhood Education
Wondered is a nature-based preschool in Iowa for children ages 3-7, focused on fostering curiosity, creativity, and a connection to nature. Through hands-on outdoor learning, kids engage in exploration, play, and discovery to support growth and a love of learning.
Words from annie:
"The new logo and design perfectly capture the spirit of our nature school"
Unica Formo Design Services
Let’s start with a look at how we help mission-driven educators and coaches elevate their online presence. We combine intentional strategy, cohesive branding, and thoughtful design to help your business (or program) grow with purpose—and reach the students and clients who need your expertise most.
• Custom Showit Website Design
• Mobile Optimization
• Foundational SEO
• Website Copy Guidance
• Showit Template Customization
• Design Day Intensives
• Ongoing Support Retainers
• Brand Identity Design
• Logo Suites (Primary, Secondary, Submarks)
• Custom Pattern & Illustration Design
• Color Palette & Typography Suites
The Challenge
Without a website or established brand presence, Wondered had been operating solely through a Facebook group—relying on word-of-mouth and community connections to grow. But as the program evolved, so did its need for a dedicated space that reflected the care, intention, and values behind its mission. They needed a nature school website design that was as rooted in wonder, exploration, and belonging as their work with children. The challenge was to build a digital home from the ground up—one that clearly communicated their philosophy, guided families through enrollment, and offered a sense of place to those looking for alternative education.
Our Approach
We started with the brand's visual identity, creating a color palette and font system that felt warm, grounded, and child-centered—nothing overly corporate or clinical. From there, we developed a custom nature school website design that felt welcoming and intuitive, with simplified navigation and thoughtfully structured content. Each page was crafted to reflect the values of curiosity, community, and connection to the natural world. The result? A site that not only serves the practical needs of the program, but truly invites families into the story Wondered is building.
